What You Need: Early Learning Advocacy Videos

 
Now that high quality cameras are present on just about every smartphone, simple testimonial videos are relatively cheap and easy to make. These are the basics that will help you create a video to make the case for early learning.
 

 
Don’t get too caught up with the technology and forget a few other important items: a photo/video release form for your video subjects, as well as prompting questions for them. You might also want to gather decorations for your “set”: a chair, a plant or a wall hanging.
 

For filming

Item
Cost
More Information
Phone with camera, or flip camera Free, if you can use your phone or your organization’s camera. Otherwise, it’s a $250+ investment.
 
Most smartphone cameras are high enough quality for this type of project. Or, you can explore flip cameras like these.
Tripod About $25 Get a tripod with an least a six-foot range, so that you can film your subjects standing or sitting. Example
  
Tripod adapter About $15 This little tool will allow you to use a smartphone with a traditional tripod. Check first to see what will work with the tripod you have, and what will work with your camera or phone. (If you use a phone-specific tripod, you won’t need this.) Example
  
Lavalier microphone About $30 In most cases, the mic on your phone will not be sufficient. This is a worthwhile investment.
Example
  
Microphone adapter About $10 Check first to see whether this is required; it will depend on the microphone you have AND on the camera or phone you’re using. Example
  

 

For post-production

Item
Cost
More Information
Online file-sharing or cloud storage Free This is much more efficient than using email to archive and distribute the raw video files. Try Dropbox.com, Google Drive, or the service preferred by your organization.
  
Editing software Free Windows machines should come with Movie Maker and Apples come with iMovie. There are many online tutorials for each.  PC | Mac
  

 

For sharing

Item
Cost
More Information
YouTube or Vimeo account Free for basic features YouTube and Vimeo offer similar functionality; it’s up to you whether to use these or something else for hosting your completed videos. Read about YouTube v. Vimeo, or check out YouTube best practices.
  
Social media accounts (Facebook, Twitter, etc.) Free Use the accounts that your organization already maintains; it’s not worth it to create these accounts simply for sharing videos. If you do already have accounts, they will be compatible with YouTube and Vimeo, to make for easy sharing.
  

 
 

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